The International Health, Racquet, and Sports Clubs Association (IHRSA) has just published a detailed guide that looks at the return on investment (ROI) of keeping a facility clean. A clean gym is important not only for member’s and staff’s physical health but also for their mental health, according to the guide. Research by IHRSA also showed clear indications of a higher return on investment from spending on cleaning products and services.
Here are some excerpts from the IHRSA Health Club Cleaning Guide that might surprise you:
Members who find their club clean are more likely to be satisfied with it than members who find it dirty.
There is a direct relationship between the performance of the club and the amount the club spends on cleaning.
A club that is perceived to be extremely clean increases the chances that a member will be renewed.
Members who find the club extremely clean are buying additional paid services every month.
All of the above claims show that a clean gym is a successful gym with satisfied returning members. The IHRSA guide provides helpful tips on how to educate athletes about cleaning and how to do their bit, such as:
Research shows: Cleaner gyms mean more regular customers, refreshed and satisfied. With gym wipe dispensers conveniently installed on every bar and wall and always fully stocked, it’s easier than ever for your members to do their part to keep the workout rooms clean and safe, their satisfaction with the gym, and increase your chances of returning and renewing membership.
While this technique certainly seemed to work in our home, it’s not what I’m talking about when it comes to making cleaning attractive in your club or spa. You don’t sell a product, you sell an idea to your members and ask them to make your installations nice and at the level of other users. That doesn’t mean you should resort to muscular tactics, but there are things you can do to make cleaning attractive without compromising the look and branding of your gym.
- Be discreet
While your cleaning products must be visible and easy to spot for your customers, you want them to complement your surroundings. Look for products that aren’t overly brightly colored or big logos that compete with the look of your club. Less is more: Products that look clean, are clearly labeled, and have easy-to-read instructions for use are the way to go.
- Be consistent
Once you’ve found the right product, make sure it’s in the same place every time a customer needs it. Users are 65% less likely to use cleaning products when they need to look for them. Use wall-mounted gym wipe dispensers or stainless steel floor stands for products such as gym wipes, equipment towels instead of buckets that are placed on the floor. Place hand sanitizer and hand sanitizer dispensers near locker rooms or bathroom doors where people are most likely to use them.
- Set a good example
If you and your teamwork to keep the facility clean, so will your representatives. The more you strive to keep a gym clean, the more your participants will work to keep it that way: it’s simple, a textbook, a community mentality; People will follow the crowd. Train your staff on the right path to cleaning and make sure they look for ways to order when there is downtime. If you see someone deviating from your standards, make sure they know how to politely approach the problem.
- Look around
Take a step back and see your structures. Are there any aerosol cans and dirty rags around your gear? Does the trash overflow under a paper towel or towel dispenser in the gym? Are your mirrors and floors clean? Is the hand sanitizer in a place where it will be used effectively? Let’s tell the truth; If you look around and think “someone should answer this way,” your customers are likely thinking the same thing.
In general, to make cleaning “sexy” all you need to do is find the right products and systems, and encourage members and staff to use them effectively. Done right, not only can cleaning costs be reduced, but you can also sell subscriptions and retain employees by demonstrating that you are a health and safety conscious establishment.
For more information on the best gym cleaning products, visitzugics.com. You will also find great tips on how to clean the gym, along with other articles and resources on how to keep it clean.